Case study
E-commerce Website for the Travel Industry
Industry
Tourism
Services
UX/UI Design · Web Development
Tech
Google Cloud Platform · OpenAI (Chat GPT) · Kubernetes · Atlas Search · Next.js · Strapi Headless CMS · Fact Combiner · Graphql · Typescript · React+Next.js · Storybook · React Query · SASS & CSS modules
About the project
E-commerce Portal for the Travel Industry
ITAKA 3.0 is a brand-new, innovative e-commerce system designed to better meet customer needs and provide a fully personalized user experience when planning and booking the perfect holiday. At Axabee, we focused on four crucial areas: website performance (load time below 0,3 seconds), mobile-first approach, automation processes (mainly through data analysis), and customization (personalized content).
Results
performance website load time
Business goals
What we set out to achieve
Increase mobile conversions
Increasing mobile conversion rate by 50% in 6 months by improving the shopping experience, implementing personalization, simplifying the UI, and implementing a mobile-first approach.
Improve website performance
Reducing the page load time by at least 70% at each step of the purchase and checkout processes to ensure an efficient and smooth user experience.
Unify customer experience
Unification of user experience in all online channels (desktop, mobile, app) thanks to introducing universal design and features.
Market growth
Expanding ITAKA Holdings into new markets.
Revenue optimization
Increasing shopping cart value by 20% by building a user-friendly booking system with visually appealing offers (including upselling).
Boost organic visibility
Increasing organic traffic by developing valuable content. As a result, improving SEO.
Strengthen social proof
Improving the Feedback module so that social proof can further improve ITAKA’s visibility as an industry leader.
Key features
What powers the solution
Mobile-first design
We designed a responsive, mobile-first interface with intuitive navigation and consistent user experience across all channels. A simplified layout and data-driven UX approach make searching and booking holidays fast and effortless.
Unique visual identity
Inspired by Matisse's art, the new design combines hand-drawn elements with a modern, minimalist style, creating a distinctive brand experience and a stronger emotional connection with users.
Improved SXO efficiency
The redesigned website architecture improves both SEO and user experience, increasing organic visibility while creating better landing pages for paid campaigns and future content growth.
AI-powered review summaries
AI automatically analyzes and summarizes over 600,000 customer reviews, helping users quickly understand feedback while enabling the tour operator to improve its offer and customer service.
Personalized search
Personalized recommendations and an advanced search engine help users find relevant offers faster, while high website performance ensures a smooth booking experience.
Results
Measured outcomes
ITAKA is now ready for seasonal peaks in website traffic. Outstanding scalability is possible thanks to cloud solutions such as Google Cloud Platform.
The booking system is integrated with all channels. The content is continuously updated, including key sales factors: prices, hotel availability, etc.
The ITAKA 3.0 booking system is technically ready to launch in the new market in 1 day.
NEXT STEP
What comes next
Further development of AI tools and hyper customization. We’ll continue using Artificial Intelligence tools to better analyze user behavior and patterns and, in consequence, to provide users with personalized recommendations, offers, and content. This leads to an increase in Conversion Rate, user engagement rate, and customer loyalty.
A new virtual area for existing customers. We plan to build a new space within the ITAKA 3.0 system to fully automate after-sales processes. By streamlining actions such as booking management, schedule management, and customer service, we want to improve the overall customer experience and customer satisfaction.
Continuous development of the ITAKA e-commerce platform and its new functionalities. Our goal is to constantly improve the system by adding new features and functionalities. This will also include enlisting new tools and technologies to better serve users’ needs, facilitate decision-making, and increase the shopping cart value. Updates and improvements will help us stay competitive and quickly adapt to rapidly-growing user expectations.
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